Two weeks inside your archive, your factory floor and your customers’ kitchens before anything gets drawn.
Ines Varga — independent art direction
Art direction that doesn’t wash out.
Identities, campaigns and editorial worlds for brands that would rather be remembered than merely seen. One director, a small trusted crew, no layers in between.
Booking from March 2027 · Lisbon & remote
- Museo Perla
- Halden & Roe
- Kiln Radio
- Atelier Brume
- Oriel Tea Co.
Selected work · 2023–2026
Five that stayed.
Sixty-three launches in eleven years. These are the ones still in use exactly as drawn, which is the only metric I keep.
- 01Museo PerlaIdentity and wayfinding for a museum of glass, set entirely in one weight.2026
- 02Halden & RoeAutumn campaign shot in a flooded quarry, rolled out across 14 markets.2025
- 03Kiln RadioA visual system for an independent station that redraws itself every broadcast.2025
- 04Atelier BrumePackaging and launch film for a fragrance house with no logo on the bottle.2024
- 05Oriel Tea Co.Full rebrand, from the tin to the shopfront to the way the receipt folds.2023
Approach
Three baths, in order.
One direction, argued properly, instead of three safe ones. You see it moving, in context, at real size.
Guidelines people actually open: forty pages, not four hundred. I stay on for the first ninety days of rollout.
11years independent
63launches delivered
9countries worked in
1person you talk to